![]() ![]() Pepper Highlights with calls to action,. ![]() My FIVE key steps to leverage Instagram Story Highlights for your business are: There’s also opportunity to leverage highlights to showcase launches, promotions, and events temporarily – that way followers can view the must-know information directly from your profile if they missed the Instagram Story. They offer your new and existing followers the opportunity to learn more about you and your business – without visiting your website. Results are also testimonials – and, should be included in your Instagram Story Highlights.Įxample – my podcast launches and achieves a chart ranking, or if you’re in real estate showcase sold homes photos and recording breaking deals.įor all clients, encourage them to tag you so you can share, and then archive them on your Instagram Story Highlights.Ī Core Instagram Story Highlight strategy displays the MUST KNOW information about your business with easy access for your followers. There is two reasons for this – one, it is quicker and it means it is more likely that you will do it and two, people trust real looking screenshots over and above beautifully designed graphics. Screenshot Facebook testimonials, Google Reviews testimonials, and similar (with permission, of course).Īsk for permission to screenshot emails or kind DMs. Regularly peppering your stories with testimonials from customers and clients in amongst your other more structured stories content is a great way to continually reinforce your expertise, authority, and ability. ![]() Weekly stories with tips repurposed from core content, eg, Facebook Ads, saved as Blog/PodcastĪnother strategy – one of the most powerful tools – is leveraging your testimonials.Utilise the question sticker and answer them all and save as a FAQs highlight.Talk through your Core Products on your stories – what you offer, the results you get, features, etc -and that would become a highlight.On another day you can follow up with your core products and services, and then follow up on your values on the third day, and so on…Anyone browsing through would get a great overview of your business by checking out your Start Here highlight. Your strategy should allow you to easily ‘fill in’ all of your Instagram Highlights.įor example, in your Start Here (About Us) section you might post a series of stories about who you are and what you do. Once you have decided on what Instagram Story Highlights are going to live permanently on your page, ensure that your stories strategy and content map to your highlights. ![]()
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